La Onda

La Onda (Spanish for "the wave") refers to a significant cultural and literary movement that emerged in Mexico during the late 1960s and early 1970s. It was a countercultural phenomenon characterized by its embrace of rock music, drug use, free love, and a rejection of traditional social norms and political institutions.

La Onda literature, a key component of the movement, featured experimental writing styles, often employing stream of consciousness, colloquial language, and a frank portrayal of contemporary life. It broke away from the more formal and politically engaged literature of previous generations. Authors associated with La Onda explored themes of alienation, identity, and the search for meaning in a rapidly changing society.

The movement's influence extended beyond literature, impacting music, fashion, and visual arts. La Onda represented a generational shift and a desire for greater freedom and self-expression. While its direct influence waned over time, its impact on Mexican culture and literature continues to be felt. Key figures often associated with La Onda include José Agustín, Gustavo Sainz, and Parménides García Saldaña. The movement's legacy includes a greater acceptance of alternative lifestyles and a loosening of social constraints.