KSEG (FM)
KSEG (FM) is a commercial radio station broadcasting on the FM frequency of 96.9 MHz. Licensed to Sacramento, California, United States, it primarily airs a classic rock music format. The station's branding is often associated with its on-air moniker "96.9 The Eagle."
KSEG's signal covers a significant portion of the Sacramento Valley. The station's programming typically features a mix of well-known classic rock hits from the 1960s, 1970s, and 1980s, appealing to a demographic interested in that genre. The station also includes on-air personalities who provide commentary, news updates, and engage with listeners.
KSEG (FM) is owned and operated by iHeartMedia, Inc., a large media conglomerate that owns numerous radio stations across the United States. The station is a part of iHeartMedia Sacramento's portfolio of radio stations, which also includes stations with different formats.
The station's history includes various format changes prior to its current classic rock presentation. Before becoming "The Eagle," it operated under different call signs and formats, reflecting the evolving radio landscape. The current classic rock format has proven successful in the Sacramento market, establishing KSEG as a prominent player in the local radio scene.