Joytime

Joytime is a term primarily associated with the music and persona of American electronic music producer and DJ, Christopher Comstock, better known by his stage name, Marshmello. The term represents a specific aesthetic and thematic element within Marshmello's creative output, reflecting a playful, upbeat, and generally positive atmosphere.

Joytime is not a universally recognized term outside of the context of Marshmello's brand. It's most frequently used by fans and within the artist's marketing materials to describe the overall feeling and intention behind his music. This feeling is often characterized by bright, melodic synthesizers, simple yet catchy rhythms, and an emphasis on creating an enjoyable listening experience.

The "Joytime" theme is most prominently featured in the titles of Marshmello's albums, beginning with his debut album, Joytime (2016). Subsequent albums, Joytime II (2018), Joytime III (2019), and Joytime IV (2021), further solidify the "Joytime" concept as a continuing brand element and identifier for his particular style of electronic dance music.

Beyond the album titles, the "Joytime" concept extends to merchandise, social media content, and the general presentation of Marshmello's brand. It serves to reinforce the artist's image as a purveyor of happy, accessible electronic music intended for a wide audience.