Jordache

Jordache is an American clothing company best known for its denim jeans, particularly those popular in the late 1970s and 1980s. Founded in 1969 by brothers Joe, Ralph, and Avi Nakash, the company initially focused on open-bottom denim looks.

Jordache quickly gained popularity for its stylish and figure-hugging designs. The brand heavily utilized television advertising, featuring catchy jingles and prominent celebrity endorsements, contributing significantly to its widespread recognition. Their signature look often included a horse logo prominently displayed on the jeans' pocket or waistband.

Beyond jeans, Jordache expanded its product line to include a wide variety of apparel, accessories, and fragrances. While its popularity peaked in the 1980s, the brand continues to exist, offering a range of clothing and accessories through various retail channels. Its legacy remains strongly associated with the fashion trends of the late 20th century.