John Macsween (entrepreneur)

John Macsween is a Scottish entrepreneur known for his contributions to the Scottish food industry, particularly his work in modernizing and popularizing haggis. He is the Managing Director of Macsween of Edinburgh, a family-owned company specializing in haggis and other Scottish meat products.

Macsween took over the business from his father, Charlie Macsween, and significantly expanded its operations. He is credited with introducing new haggis recipes, marketing strategies, and distribution channels that have made haggis more accessible and appealing to a wider audience both within Scotland and internationally. He actively promotes haggis as a versatile and high-quality food product.

Under his leadership, Macsween of Edinburgh has received numerous awards and accolades for its products and business practices. John Macsween is a vocal advocate for Scottish food and farming, often speaking at industry events and engaging in discussions about sustainable food production and the promotion of Scottish culinary heritage. He has also been involved in initiatives to encourage young people to enter the food industry.