Jeff Berry (mixologist)

Jeff "Beachbum" Berry is a pioneering figure in the modern tiki cocktail revival. He is a cocktail historian, author, bar owner, and educator, widely credited with rediscovering and popularizing many lost or forgotten classic tiki recipes.

Berry’s work focuses on researching and documenting the history of tiki cocktails and Polynesian-themed restaurants. He has spent decades tracking down original recipes from bartenders who worked at legendary tiki bars like Don the Beachcomber and Trader Vic’s. He often achieves this through a process of reverse engineering, interviewing former bartenders and patrons, and meticulously analyzing the flavor profiles of vintage cocktails.

His research has resulted in several influential books, including The Grog Log, Intoxica!, Beachbum Berry’s Sippin’ Safari, Beachbum Berry’s Taboo Table, and Beachbum Berry's Potions of the Caribbean. These books have become essential resources for bartenders and cocktail enthusiasts interested in learning about the history and techniques of tiki mixology. They contain not only recipes but also historical context, anecdotes, and information on the ingredients and equipment used in creating authentic tiki drinks.

In addition to his writing, Berry owns and operates Latitude 29, a tiki bar in New Orleans. Latitude 29 serves classic tiki cocktails alongside Berry’s own original creations, offering a tangible experience of the world he has documented in his books. He has also consulted on tiki bar designs and cocktail menus for establishments around the world.

Berry’s dedication to historical accuracy and his commitment to preserving the legacy of tiki culture have made him a central figure in the resurgence of interest in tiki cocktails. He is considered a leading authority on the subject, and his work continues to inspire bartenders and cocktail enthusiasts worldwide.