Go for Your Life (fitness program)

Go for Your Life was a Victorian state government-led health promotion initiative in Australia, running from approximately 2008 to 2014. The program aimed to encourage Victorian residents to adopt healthier lifestyles through increased physical activity and improved nutrition.

The initiative employed a multi-pronged approach, targeting individuals, workplaces, schools, and communities. Key components included public awareness campaigns, resources for individuals seeking to improve their health, grants for organizations to implement health-promoting programs, and partnerships with various stakeholders.

The primary goals of Go for Your Life included:

• Increasing participation in physical activity among Victorians.
• Improving the dietary habits of Victorians, particularly increasing fruit and vegetable consumption.
• Reducing the prevalence of risk factors for chronic diseases, such as obesity, high blood pressure, and high cholesterol.

The program utilized a social marketing strategy, emphasizing the benefits of healthy living and providing practical tips and resources to help people make positive changes. A key element was the use of a website and other online platforms to disseminate information and connect people with local programs and services.

While the "Go for Your Life" branding is no longer actively promoted, many of the programs and initiatives that it supported continue to operate under different auspices or have been integrated into other state government health programs. Evaluations of the program suggested some positive impacts on awareness of healthy lifestyles, but the overall effectiveness in achieving substantial long-term changes in population health behaviors is a subject of ongoing discussion and analysis.