Ghost (fashion brand)

Ghost is a British fashion brand founded in 1984 by Tanya Sarne. The brand is known for its signature use of viscose crepe, creating dresses, separates, and knitwear with a fluid, feminine, and often vintage-inspired aesthetic.

History:

Tanya Sarne launched Ghost in London, quickly gaining recognition for its distinctive style and affordable luxury. The brand's emphasis on natural fabrics and easy-to-wear designs contributed to its popularity. In its early years, Ghost was a pioneer in using viscose crepe, a material that drapes beautifully and is relatively low maintenance.

Style & Design:

Ghost designs are characterized by their romantic silhouettes, soft colors, and flowing fabrics. The brand often incorporates vintage details, such as lace trims, ruffles, and delicate prints. While dresses are a core element of the collection, Ghost also offers a range of separates, including tops, skirts, trousers, and knitwear. The overall aesthetic is feminine, timeless, and designed for comfort and versatility.

Target Market:

Ghost appeals to a broad range of women who appreciate classic yet contemporary designs. The brand’s pieces are often chosen for special occasions, everyday wear, and work attire due to their adaptability and elegant simplicity.

Brand Evolution:

Over the years, Ghost has undergone changes in ownership and creative direction. While Tanya Sarne is no longer directly involved, the brand continues to maintain its core aesthetic of feminine, fluid silhouettes and quality fabrics.