Fender (company)
Fender Musical Instruments Corporation (FMIC), commonly known as Fender, is an American manufacturer of stringed instruments and amplifiers. It is renowned globally as one of the leading producers of electric guitars and basses, with instruments like the Stratocaster, Telecaster, Precision Bass, and Jazz Bass being iconic models in popular music.
Founded by Clarence Leonidas "Leo" Fender in Fullerton, California, in 1946 as Fender Electric Instrument Manufacturing Company, the company initially focused on amplifiers and then lap steel guitars before revolutionizing the music industry with the introduction of the first commercially successful solid-body electric guitar, the Telecaster (originally named the Broadcaster), in 1950. The Stratocaster, launched in 1954, further solidified Fender's position as a pioneer in electric guitar design and innovation.
Throughout its history, Fender has expanded its product line to include acoustic guitars, banjos, mandolins, ukuleles, and a wide range of amplifiers and pro audio equipment. The company also produces accessories such as strings, picks, straps, and cases.
Fender has undergone several ownership changes over the years. CBS acquired Fender in 1965, a period often referred to by guitar enthusiasts as the "CBS era," which saw some changes in the company's production methods and quality control. In 1985, the company was sold to a group of investors led by William Schultz, and it was renamed Fender Musical Instruments Corporation.
Today, Fender maintains manufacturing facilities in Corona, California, and Ensenada, Mexico, producing a variety of instruments ranging from entry-level models to high-end custom shop creations. The company's instruments and amplifiers are widely used by musicians of all genres and skill levels, and Fender continues to be a significant force in the music industry, innovating and adapting to the evolving needs of musicians worldwide. The Fender brand is synonymous with quality, innovation, and the sound of rock and roll.