Erna Low

Erna Low was a pioneering Austrian-born British ski tour operator. She is considered a key figure in popularizing skiing holidays for British tourists in the 1930s and beyond.

Low founded her travel agency, Erna Low Travel, in London in 1932. Initially focusing on rail travel to ski resorts in Austria, Switzerland, and France, she later expanded to include other destinations and travel styles. Her company offered organized ski packages that included transportation, accommodation, ski lessons, and equipment rental, making skiing accessible to a wider range of British holidaymakers.

She was known for her meticulous planning, attention to detail, and commitment to providing high-quality service. Erna Low Travel played a significant role in shaping the development of the ski tourism industry and contributed to the growth of skiing as a popular recreational activity. The company continued to operate for many years after her death, becoming a well-respected brand in the travel sector.