Demtel

Demtel was an Australian and New Zealand telemarketing company, prominent in the 1990s and 2000s. The company was known for its aggressive sales tactics and its focus on selling a range of products, often through extended payment plans. These products included items such as cookware, bedding, electronics, and health products. Demtel operated primarily through television advertising and outbound telemarketing calls.

The company's business model involved offering goods on seemingly affordable payment plans, but these plans often included high interest rates and other fees, leading to criticisms of misleading or deceptive conduct. Demtel faced numerous investigations and legal actions from consumer protection agencies in both Australia and New Zealand related to its sales practices.

Despite its legal troubles, Demtel was a significant player in the direct marketing industry during its peak. The company's advertising campaigns were often memorable, though often criticized. Demtel ceased operations in the late 2000s.