CROP (polling firm)

CROP is a Canadian polling and market research firm based in Montreal, Quebec. Founded in 1981 by Alain Giguère and Claire Durand, CROP specializes in public opinion polling, market research, and socio-political studies. The firm conducts surveys across a variety of sectors, including consumer behavior, social trends, and political preferences, serving clients in both the public and private sectors. CROP is known for its work in Quebec, where it frequently provides polling data and analysis for media outlets during elections and on other significant public issues. They also conduct research at the national level. CROP aims to provide data-driven insights to inform decision-making for its clients and contribute to a better understanding of public opinion.