Brand New (Rhymefest song)

"Brand New" is a song by American hip-hop artist Rhymefest, featuring Kanye West. It was released in 2006 as part of his debut album, Blue Collar. The song is notable for its introspective lyrics, which explore themes of personal growth, societal pressures, and the struggle to maintain authenticity in the face of fame and materialism.

The production, handled in part by Kanye West, features a soulful and melodic sample, contrasting with the often gritty and raw lyrical content. "Brand New" is considered a highlight of Blue Collar, and is praised for its honesty and thoughtful commentary on contemporary issues. Its message resonated with many listeners, contributing to the album's critical acclaim.

The song delves into the complexities of trying to remain true to oneself while navigating the temptations and challenges of a rapidly changing world. It examines the idea of starting fresh and the inherent difficulties in shedding old habits and negative influences. Rhymefest's lyrics are often considered to be socially conscious, and "Brand New" exemplifies his commitment to addressing real-world concerns within his music.