Bike (magazine)

Bike is a British motorcycle magazine, established in 1971. It focuses on in-depth road tests of new motorcycles, often including long-term reviews and comparisons. The magazine is known for its opinionated writing style and emphasis on the real-world riding experience.

Key features typically include:

• Road Tests: Comprehensive reviews of the latest motorcycles, covering performance, handling, comfort, and practicality.

• Long-Term Tests: Reviews of motorcycles that have been ridden for an extended period, providing insights into reliability and usability.

• Comparison Tests: Head-to-head comparisons of similar motorcycles, allowing readers to evaluate their relative strengths and weaknesses.

• Features: Articles covering a wide range of motorcycle-related topics, such as touring, maintenance, and motorcycle culture.

• Reader Contributions: A forum for readers to share their experiences and opinions.

Bike magazine is published monthly and is available in print and digital formats. It is aimed at experienced motorcyclists who are looking for detailed and informative reviews and articles. Over time the ownership of the magazine has changed, reflecting the consolidation of the motorcycle media industry. The magazine competes with other established motorcycle publications for readership and advertising revenue.