.pharmacy

Definition

.pharmacy is a sponsored top-level domain (sTLD) in the Domain Name System (DNS) specifically designated for legitimate online pharmacies and related entities. It is intended to assure consumers that a website using the .pharmacy domain has been vetted and meets specific standards for safety, security, and legitimacy in dispensing prescription medications and providing pharmaceutical information.

Purpose and Goals

The primary goal of .pharmacy is to combat the sale of counterfeit and substandard medications online, which pose a significant threat to public health. By creating a trusted online space, .pharmacy aims to:

• Enhance Patient Safety: Verify that online pharmacies meet established quality and safety standards.
• Combat Illegal Online Drug Sales: Help distinguish legitimate online pharmacies from rogue websites engaged in illegal activities.
• Increase Consumer Confidence: Provide consumers with a recognizable and trustworthy domain to identify safe sources for prescription drugs and related services.
• Protect Intellectual Property: Reduce the sale of counterfeit and illegally diverted drugs.

Eligibility and Accreditation

To register a .pharmacy domain, applicants must meet stringent eligibility requirements and undergo a rigorous vetting process. This typically involves accreditation from a recognized organization or governmental body responsible for regulating pharmacies within their jurisdiction. Accreditation standards commonly include:

• Licensure: Possession of a valid pharmacy license in all jurisdictions where prescriptions are filled and drugs are dispensed.
• Verification of Authenticity: Demonstrating the authenticity of medications sold.
• Compliance with Laws and Regulations: Adherence to all applicable laws and regulations related to pharmacy practice, data privacy, and consumer protection.
• Security Measures: Implementation of robust security measures to protect patient data and prevent fraudulent transactions.

Governance

The .pharmacy TLD is managed by the National Association of Boards of Pharmacy (NABP), a non-profit organization representing the state boards of pharmacy in the United States. NABP is responsible for:

• Establishing and enforcing eligibility criteria.
• Reviewing applications and granting accreditation.
• Monitoring .pharmacy domain holders for continued compliance.
• Taking action against websites that violate the rules and regulations.

Significance

The .pharmacy domain serves as a valuable tool for consumers and healthcare professionals to identify safe and legitimate online pharmacies. Its existence contributes to a safer online environment for purchasing prescription medications and accessing pharmaceutical information. It represents an ongoing effort to regulate and legitimize the online pharmacy landscape.