Vivian Tu

Vivian Tu, also known online as "Your Rich BFF," is a personal finance educator and content creator known for her accessible and engaging approach to financial literacy. She rose to prominence on platforms like TikTok and Instagram, offering advice on topics such as investing, saving, budgeting, and career development.

Tu's content is characterized by its conversational style and its aim to demystify complex financial concepts for a younger audience. She often uses humor and relatable anecdotes to connect with viewers and break down barriers to financial understanding.

Prior to her career as a content creator, Tu worked in sales and trading on Wall Street. She leverages her industry experience to provide practical insights and strategies for building wealth.

Tu is also an author, having published a book focused on personal finance for young adults. Her work has been featured in various media outlets, solidifying her position as a leading voice in the financial literacy space. Her advocacy extends to promoting financial empowerment, particularly for women and underrepresented communities.