Serif (publisher)

Serif is a British software company, best known for developing a range of creative software applications. Founded in 1987 and headquartered in Nottingham, England, Serif initially focused on providing low-cost alternatives to established professional design software.

Over the years, Serif transitioned from developing software primarily for the Windows platform to embracing cross-platform compatibility. This culminated in the development and release of the Affinity suite, comprising Affinity Photo, Affinity Designer, and Affinity Publisher. These applications are designed to be professional-grade tools targeting creative professionals and enthusiasts, available for macOS, Windows, and iPadOS.

The Affinity suite is characterized by its one-time purchase model, avoiding subscription fees often associated with similar software from other vendors. Serif markets its software as a user-friendly and powerful alternative to established industry standards, appealing to both hobbyists and professional designers seeking cost-effective solutions.

Serif's business model prioritizes ongoing feature development and improvements, releasing regular updates to the Affinity suite. The company also fosters a strong online community through forums and tutorials, providing support and resources for its users.