SCL Group

SCL Group was a British private company involved in data analytics, strategic communication, and election management. It gained notoriety for its involvement in various political campaigns globally, often through its subsidiary, Cambridge Analytica.

SCL Group presented itself as specializing in behavioral research and strategic communication, using data analysis to understand and influence audience behavior. Its work encompassed a range of services, including political campaigning, commercial marketing, and military applications.

The company's practices and claims regarding data collection and usage came under scrutiny following the Cambridge Analytica data scandal in 2018. Allegations centered on the unauthorized acquisition and use of personal data from millions of Facebook users for political advertising purposes.

Following the scandal and subsequent investigations, SCL Group entered administration and ceased operations. Its associated companies and personnel faced legal and regulatory challenges related to data privacy and election interference. The controversy surrounding SCL Group highlighted ethical concerns related to data analytics and its potential impact on democratic processes.