Rubbish (magazine)

Rubbish was a Japanese fashion magazine focused primarily on street style and alternative fashion subcultures. Launched in the late 1990s, it distinguished itself from mainstream fashion publications by showcasing the diverse and often experimental looks found in Tokyo's vibrant youth culture, particularly in areas like Harajuku.

The magazine featured photographs of individuals sporting unique and eye-catching outfits, often incorporating elements of punk, gothic, Lolita, and other underground styles. Interviews and articles provided insights into the designers, brands, and trends shaping these subcultures. Rubbish also highlighted music, art, and other cultural influences relevant to its target audience.

Unlike some of its contemporaries that presented heavily styled and idealized versions of street fashion, Rubbish aimed to capture the raw energy and individuality of its subjects. This emphasis on authenticity contributed to its popularity among those seeking inspiration outside of mainstream fashion trends.

Circulation figures are not readily available, but Rubbish was widely considered influential in shaping and promoting alternative fashion styles both within Japan and internationally. It ceased publication sometime in the mid-2000s. Its legacy remains significant for documenting a specific era of Japanese street fashion and providing a platform for emerging designers and subcultural expressions.