Royale (brand)

Royale is a Canadian brand of consumer tissue products, including facial tissue, bathroom tissue, paper towels, and napkins. The brand is owned by Irving Consumer Products, a subsidiary of J.D. Irving, Limited, a privately owned Canadian conglomerate.

Royale is widely recognized in Canada for its longstanding advertising mascot, a white kitten, which has been featured in its marketing campaigns since the 1960s. The kitten is often associated with softness and gentleness, aligning with the intended attributes of the Royale product line.

The brand competes primarily with other major tissue brands in the Canadian market, such as Kleenex and Cashmere. Royale products are typically available in supermarkets, drugstores, and other retail outlets across Canada.

Royale also participates in various community initiatives and charitable partnerships in Canada. The brand has supported causes related to children's health, animal welfare, and environmental sustainability.