Ribena
Ribena is a popular British brand of blackcurrant-based concentrated fruit drink. It is available in various forms, including cordial, ready-to-drink juice drinks, and sparkling versions. Originally manufactured by Bristol-based company H. W. Carter & Co in 1938, it was promoted as a vitamin C supplement during World War II when citrus fruits were difficult to obtain in the United Kingdom.
The brand's name is derived from the botanical name of the blackcurrant, Ribes nigrum.
Following the war, Ribena continued to be a popular drink, particularly among children and families. It has been marketed as a healthy and refreshing beverage, although its sugar content has come under scrutiny in recent years.
Currently, Ribena is owned by Suntory Beverage & Food, a Japanese beverage company. It is sold in various countries worldwide, with the United Kingdom and New Zealand being major markets. The drink's formulation and availability can vary depending on the region.
Throughout its history, Ribena has undergone several recipe changes and faced controversies regarding its nutritional claims. It remains a well-known and recognizable brand in the beverage industry.