Reign (store)

Reign is a retail establishment, typically a boutique or specialty store, that focuses on offering high-end, often designer, clothing and accessories. The merchandise selection generally features a curated collection of fashion-forward items from both established and emerging designers. Reign stores aim to provide a luxurious shopping experience, emphasizing personalized customer service and a sophisticated atmosphere. The price point for items sold in Reign stores is generally higher than that of mass-market retailers.