RadiumOne

RadiumOne was an advertising technology company specializing in programmatic advertising and data-driven marketing. Founded in 2009, RadiumOne aimed to help advertisers reach their target audiences more effectively by leveraging data to understand user behavior and intent across multiple devices and platforms.

The company's core offerings revolved around its data management platform (DMP), which collected and analyzed user data from various sources, including websites, mobile apps, and social media. This data was then used to create targeted advertising campaigns and personalize user experiences. RadiumOne's technology also facilitated real-time bidding (RTB) in advertising exchanges, allowing advertisers to bid on ad impressions based on the perceived value of each user.

Key features and capabilities of RadiumOne included:

• Data Management Platform (DMP): A central repository for collecting, organizing, and analyzing user data.
• Programmatic Advertising: Automated buying and selling of advertising inventory using algorithms and data.
• Cross-Device Targeting: Identifying and targeting users across multiple devices, such as smartphones, tablets, and desktop computers.
• Audience Segmentation: Dividing users into distinct groups based on their demographics, interests, and behaviors.
• Real-Time Bidding (RTB): Participating in real-time auctions to bid on ad impressions.
• Attribution Modeling: Measuring the effectiveness of advertising campaigns by assigning credit to different touchpoints in the customer journey.

RadiumOne was acquired by RhythmOne (later renamed Taptica) in 2017. Subsequently, Taptica was acquired by Tremor International in 2019. As a result, the RadiumOne brand and technology have been integrated into the broader advertising technology stack of Tremor International. The name RadiumOne is no longer actively used as an independent brand in the ad tech industry. Its original functionality and assets are now part of Tremor International's offerings.