Panerai

Panerai is an Italian watch manufacturer, historically based in Florence and now headquartered in Geneva. The company is known for its distinctive cushion-shaped cases, minimalist dials, and use of luminescent materials, originally designed for and supplied to the Italian Royal Navy during the early 20th century.

Panerai's history is closely linked to its military contracts. Giovanni Panerai founded the company in 1860 as a watchmaking shop, school, and later, supplier to the Royal Italian Navy. The company developed and patented Radiomir, a radium-based luminous substance, and later, Luminor, a tritium-based compound, to enhance the visibility of instruments in low-light conditions for naval divers. These innovations were critical for underwater missions and laid the foundation for the brand's iconic aesthetic.

For many years, Panerai watches were not commercially available, being reserved solely for military use. It wasn't until the 1990s that the brand transitioned to the civilian market, becoming known for its robust construction, oversized designs (often 44mm and larger), and association with military history. Key models include the Luminor and Radiomir, named after the luminous substances developed by the company.

Following its acquisition by the Richemont Group in 1997, Panerai has expanded its collection and production capabilities while maintaining its core design elements. The brand now produces movements in-house and continues to explore innovative materials and technologies. Panerai watches are highly sought after by collectors and enthusiasts who appreciate their history, design, and connection to military heritage.