Pichari

Pichari is a town located in the La Convención Province of the Cusco Region in Peru. It is situated in the VRAEM (Valle de los Ríos Apurímac, Ene y Mantaro), a valley region known for coca production and related issues. Pichari serves as a significant agricultural and commercial center within the VRAEM. Its economy is largely driven by agriculture, with coca farming being a prominent activity alongside the cultivation of other crops such as coffee, cacao, and fruits. The town has seen increased development in recent years, with improvements in infrastructure and services, but also faces challenges related to the coca trade and its associated social and environmental problems.