Peter Do

Peter Do is a New York-based fashion label founded by Vietnamese-American designer Peter Do. Known for its minimalist aesthetic, precise tailoring, and innovative construction techniques, the brand has quickly gained recognition within the luxury fashion industry.

Peter Do's design philosophy emphasizes functionality and wearability, creating garments intended to be timeless and adaptable to various wardrobes. The label frequently explores themes of identity, heritage, and community through its collections, often drawing inspiration from Do's personal experiences and Vietnamese culture.

The brand's signature aesthetic often incorporates deconstructed silhouettes, sharp lines, and subtle details. Notable elements include paneling, unexpected cutouts, and a restrained color palette, typically featuring neutral tones like black, white, grey, and beige. High-quality materials and meticulous craftsmanship are central to the label's commitment to durability and longevity.

Peter Do launched his namesake label in 2018 after graduating from the Fashion Institute of Technology in New York. Prior to launching his brand, Do honed his skills working with Phoebe Philo at Céline. The brand has received numerous accolades and has been featured in prominent fashion publications. Peter Do designs are sold through select retailers worldwide and through the brand's online platform. The label's focus extends beyond design, actively fostering a sense of community and inclusivity within the fashion industry.