OnePlus

OnePlus is a Chinese consumer electronics manufacturer headquartered in Shenzhen, Guangdong. It was founded in December 2013 by Pete Lau and Carl Pei. The company is a subsidiary of Oppo, which in turn is a subsidiary of BBK Electronics.

OnePlus is primarily known for designing and marketing smartphones. The company initially gained recognition for its flagship smartphones, which offered high-end specifications at competitive prices compared to established brands. These devices often ran a customized version of Android called OxygenOS (historically, HydrogenOS in China).

Over time, OnePlus expanded its product portfolio to include other consumer electronics such as wireless earbuds, smartwatches, and televisions. The company's distribution strategy initially relied heavily on online sales and community engagement, but it has since broadened to include partnerships with major retailers and carriers in various regions.

OnePlus has faced scrutiny over its business practices, including concerns regarding software update support, data privacy, and marketing strategies. Despite these criticisms, the company has cultivated a significant following, particularly among tech enthusiasts. Recent developments have seen closer integration with Oppo, resulting in some convergence of hardware and software development.