Oishi (Philippine brand)
Oishi is a Philippine snack food company owned by Liwayway Marketing Corporation. The brand is widely known for its diverse range of snack products popular in the Philippines and other parts of Southeast Asia.
History: Liwayway Marketing Corporation was founded in 1946 by Carlos Chan as a corn starch repacking business. It later expanded into the production of coffee and candies. The "Oishi" brand was introduced in 1974, initially focusing on prawn crackers. The name "Oishi" (美味しい) is a Japanese word meaning "delicious." The brand's adoption of a Japanese-sounding name was a strategic move to associate its products with quality and innovation.
Products: Oishi offers a wide array of snack foods, including:
- Prawn Crackers: One of the company's original and most popular products, available in various flavors.
- Potato Chips: A selection of potato chips in different cuts and flavors.
- Corn Snacks: Various corn-based snacks in shapes such as rings, curls, and popcorn.
- Beverages: Oishi also produces a range of flavored drinks and juices.
- Other Snacks: The product line extends to include other snack types like biscuits, candies, and nuts.
Market Presence: Oishi is a major player in the Philippine snack food market. The brand has expanded its presence beyond the Philippines and is now available in several Southeast Asian countries, including Vietnam, Thailand, Indonesia, and Myanmar, as well as in China and parts of Africa. The company has established manufacturing facilities in several of these countries to cater to regional demand.
Marketing and Advertising: Oishi is known for its distinctive marketing campaigns, often featuring popular celebrities and catchy slogans. The brand actively engages with consumers through social media and events. The company has also been known to use innovative packaging designs and flavors to appeal to its target market.
Liwayway Marketing Corporation: While "Oishi" is the most prominent brand, it is important to note that it is owned and manufactured by Liwayway Marketing Corporation. The parent company continues to be a significant force in the Philippine food and beverage industry.