Moster (motion movie poster)
A Moster, short for "motion movie poster," refers to a digitally animated and often interactive version of a traditional movie poster. Unlike static posters, Mosters incorporate moving elements, video clips, sound, and occasionally interactive features to capture attention and provide a more engaging promotional experience.
Mosters are primarily displayed on digital screens in public spaces such as cinemas, shopping malls, transportation hubs, and online, particularly on social media platforms and movie-related websites. Their purpose is to generate excitement and awareness for an upcoming film release.
The creation of a Moster typically involves adapting existing trailers, promotional footage, and artwork. Motion graphics, animation, and sound design are integrated to create a visually dynamic presentation. Some Mosters also utilize interactive elements, allowing viewers to engage with the poster through touch screen displays or QR codes that link to online content.
The advantages of Mosters over traditional static posters include increased visibility, greater potential for audience engagement, and the ability to convey more information about the film. However, they also require a higher investment in production and deployment.
Related terms include digital out-of-home advertising (DOOH), motion graphics, and movie marketing.