Mido (watch)

Mido is a Swiss watchmaking company founded in 1918 by Georges Schaeren in Biel/Bienne, Switzerland. The name "Mido" comes from the Spanish phrase "Yo mido," meaning "I measure." The company is part of the Swatch Group.

Mido is known for producing automatic watches that emphasize robustness, functionality, and water resistance. Throughout its history, Mido has often taken inspiration from architectural landmarks and designs for its watch models. This is reflected in collections such as the Commander, Multifort, and Ocean Star.

Key features often associated with Mido watches include:

• Automatic Movements: Mido primarily utilizes automatic movements, often ETA-based, that are known for their reliability and precision.
• Water Resistance: Many Mido watches offer significant water resistance, making them suitable for various activities and environments.
• Design Inspired by Architecture: As noted above, a distinctive characteristic of many Mido collections is the influence of architectural designs in their aesthetics.
• Affordable Luxury: Mido positions itself as a brand offering a good value proposition, providing quality Swiss-made watches at a relatively accessible price point.

Mido watches are sold globally through authorized retailers and online channels. The brand has a long history and a reputation for producing durable and reliable timepieces.