Lose It (Kane Brown song)

"Lose It" is a song recorded by American country music singer Kane Brown. It was released on June 4, 2018, as the second single from his second studio album, Experiment (2018). Brown co-wrote the song with Chase McGill and Will Weatherly.

The song is a mid-tempo country track with elements of pop and R&B. Lyrically, it describes the feeling of being so enamored with someone that you "lose it," or become overcome with emotion and infatuation in their presence.

"Lose It" achieved significant commercial success, reaching number one on the Billboard Country Airplay chart in November 2018. It also peaked at number two on the Billboard Hot Country Songs chart and became a crossover hit, reaching the Top 40 on the Billboard Hot 100. The song further cemented Brown's position as a leading figure in contemporary country music.