Kelme (company)

Kelme is a Spanish sportswear company dedicated to the creation, production, and distribution of footwear, textiles, and accessories for sports and fashion. Founded in 1977 by Quino García and José Quiles, its headquarters are located in Elche, Alicante. Kelme initially focused on the footwear market but expanded its product range to encompass various sporting disciplines including football, futsal, basketball, tennis, and athletics.

During the 1990s, Kelme achieved significant recognition as the official sponsor of the Real Madrid football club, and it has also sponsored several cycling teams, including its own Kelme cycling team (later Kelme-Costa Blanca), which competed at the highest levels of the sport. This association helped build brand awareness and established Kelme as a significant player in the sportswear industry.

Beyond professional sports sponsorships, Kelme also caters to amateur athletes and recreational enthusiasts. The company distributes its products through a network of retail stores, authorized dealers, and online platforms, both domestically in Spain and internationally.

Kelme maintains a presence in various international markets, with distribution networks in Europe, Asia, and Latin America. The company continues to innovate and develop new products, adapting to evolving trends in the sportswear and fashion industries. While its prominence may fluctuate over time, Kelme remains a recognizable brand with a history of involvement in professional sports.