Just This Once (film)

Just This Once is a 1952 American musical comedy film directed by Don Weis and starring Jane Wyman and Guy Madison. The screenplay was written by Ruth Brooks Flippen.

The plot revolves around Lucy Duncan (Wyman), a practical and fiscally responsible lawyer, who is assigned to manage the finances of playboy Duncan Adams (Madison). Adams is irresponsible with his money and known for his lavish spending. Their relationship begins with professional animosity but gradually develops into romance as Lucy attempts to instill financial discipline in Duncan and Duncan attempts to win her over.

The film features musical numbers and comedic situations arising from the clash between Lucy's practicality and Duncan's carefree lifestyle. It explores themes of love, responsibility, and the challenges of changing one's ways. The supporting cast includes Phil Harris, Marilyn Maxwell, and Leon Ames. Just This Once is known for its lighthearted tone and performances from Wyman and Madison.