Journeys (company)
Journeys is a retail chain specializing in footwear and accessories, primarily targeting teens and young adults. Founded in 1986, Journeys operates stores throughout the United States, Canada, and Puerto Rico. The company is known for carrying a wide selection of branded footwear, including popular names in sneakers, boots, and sandals. Beyond footwear, Journeys also offers apparel, backpacks, hats, and other accessories.
Journeys distinguishes itself through its focus on current trends and styles within the youth market. The store environment is often designed to appeal to its target demographic, incorporating visual merchandising and in-store experiences that reflect contemporary fashion and music.
The company is a subsidiary of Genesco Inc., a publicly traded specialty retailer. Journeys is headquartered in Nashville, Tennessee. In addition to its brick-and-mortar presence, Journeys also operates an online retail platform, expanding its reach to customers beyond its physical store locations. The company’s marketing strategies often involve collaborations with musicians and influencers popular among its target audience.