Jolly (record company)

Jolly was an Italian record label, primarily active during the 1960s and early 1970s. Founded by Walter Guertler, Jolly specialized in pop music, both Italian and international acts licensed for the Italian market. It played a significant role in the Italian music scene, fostering the careers of several prominent Italian singers and introducing international trends to Italian audiences. Some of the notable artists who recorded for Jolly include Adriano Celentano, who achieved early success with the label before moving on to his own imprint, Clan Celentano. The label's catalog reflects the evolving sounds of the Italian "anni '60" (the '60s), from early rock and roll influences to the beat and pop sounds that defined the era. Jolly's releases are often sought after by collectors for their historical significance and for providing a glimpse into the development of Italian popular music during a period of rapid cultural change.