Ian Seib

Ian Seib is an American author and academic, specializing in the intersection of media, politics, and public opinion. He is a professor at the University of Nevada, Reno, where he teaches courses in political communication, media effects, and research methods. Seib's research focuses on how media coverage shapes public understanding of political issues and how campaign strategies utilize various communication platforms to influence voter behavior. He has written extensively on topics such as presidential debates, political advertising, and the impact of the internet on political participation. Seib is known for his quantitative research methods and his contributions to the understanding of modern political communication. He holds a Ph.D. in political science and has published numerous books and articles in scholarly journals.