Hoveround

Hoveround is a brand name of power wheelchairs manufactured and marketed by Hoveround Corporation, based in Sarasota, Florida. The company is known for its direct-to-consumer advertising, featuring testimonials and focusing on the independence and mobility that its chairs provide to users. Hoveround wheelchairs are typically compact and designed for maneuverability within indoor spaces, although some models are suitable for outdoor use.

The company's marketing strategy has been a key factor in its brand recognition. Hoveround's advertisements often target elderly and mobility-impaired individuals, emphasizing ease of use and the ability to navigate tight spaces within the home. This has led to both recognition and, at times, criticism regarding the portrayal of its target demographic.

Hoveround offers a range of power wheelchairs with varying features, including different seat sizes, weight capacities, and control options. The chairs are often sold directly to consumers, bypassing traditional medical equipment retailers. The company provides in-home demonstrations and assistance with insurance paperwork and financing options.

The term "Hoveround" has, to some extent, become a genericized trademark, sometimes used informally to refer to any small, maneuverable power wheelchair, regardless of the manufacturer. However, the term remains legally protected as a brand name belonging to Hoveround Corporation.