Gunne Sax

Gunne Sax was a popular American fashion label that specialized in romantic, Victorian-inspired dresses and clothing, primarily from the late 1960s through the 1990s. Founded in San Francisco in 1967 by Carol Miller and later associated with designer Jessica McClintock, the brand was known for its distinctive aesthetic featuring elements like lace, ruffles, calico prints, and high necklines.

Gunne Sax dresses were particularly popular among young women and teenagers, often worn for special occasions such as proms, graduations, and weddings. The style evoked a sense of nostalgia and a longing for a simpler, more romantic era. Common materials used included cotton, velvet, and various types of lace.

The brand experienced its peak in popularity during the 1970s and 1980s, becoming synonymous with a specific style of bohemian and prairie-inspired fashion. While production under the Gunne Sax label eventually ceased, the brand remains influential, with vintage Gunne Sax dresses highly sought after by collectors and enthusiasts of vintage fashion. The distinct style continues to inspire contemporary designers and fashion trends that draw on historical and romantic influences. The legacy of Gunne Sax lies in its contribution to a particular aesthetic that blends Victorian and Edwardian sensibilities with a youthful, contemporary edge.