GroupM

GroupM is the media investment group of WPP, a global advertising and public relations company. It serves as the parent company for media agencies such as Mindshare, MediaCom, Wavemaker, EssenceMediacom, and m/SIX. GroupM is responsible for managing these agencies and coordinating their activities, primarily focusing on media planning and buying for its clients.

The primary role of GroupM is to leverage its scale and expertise to provide advantages to its agencies and their clients. These advantages typically include negotiating favorable media rates, developing proprietary tools and technologies, and offering specialized services such as addressable TV, programmatic buying, and marketing science. By operating at scale, GroupM aims to improve the effectiveness and efficiency of media campaigns for its clients.

GroupM operates globally, with offices and teams around the world. It works across various media channels, including television, digital, print, radio, and out-of-home advertising. Its services encompass a wide range of functions related to media strategy, planning, buying, and optimization.

The organization is structured with a global leadership team responsible for overall strategy and direction. Each agency within GroupM maintains its own identity and client relationships, while benefiting from the resources and support provided by the parent company. GroupM's business model relies on aggregating media spend across its agencies to secure better deals with media owners and technology partners. It plays a significant role in the global advertising ecosystem.