Good Morning Britain (1983 TV programme)
Good Morning Britain was a British breakfast television programme broadcast on ITV from 1983 to 1992. It was ITV's second attempt at providing a breakfast show, following the short-lived TV-am franchise. The programme aimed for a more populist and regional approach than its predecessor.
Format and Content:
Good Morning Britain typically featured news headlines, weather forecasts, showbiz reports, features on topical issues, and interviews with guests. It consciously tried to present a lighter and more accessible style compared to other news programmes. A key feature was the inclusion of regional news bulletins, catering to local audiences across ITV's various broadcasting regions. This was achieved through close collaboration with the regional ITV companies.
Presenters:
Over its run, Good Morning Britain featured a roster of presenters, including:
- Richard Keys
- Lorraine Kelly
- Anne Diamond
- Nick Owen
- Mike Morris
These presenters became familiar faces to British morning television viewers.
Success and Legacy:
Good Morning Britain proved to be a considerably more successful breakfast show for ITV than TV-am. Its focus on regional news and a less formal presentation style appealed to a wider audience. Despite its popularity, it was eventually replaced in 1993 by GMTV, marking a significant shift in ITV's breakfast television strategy. While the name has been revived for a different ITV breakfast programme (launched in 2014), the original Good Morning Britain holds a distinct place in British broadcasting history.