Fiksu

Fiksu was a mobile advertising technology company founded in 2009 and based in Boston, Massachusetts. The company specialized in mobile app marketing, focusing on user acquisition and app retargeting. Fiksu's core offering was its programmatic mobile advertising platform, which allowed app developers and marketers to reach their target audiences through data-driven ad campaigns.

The company leveraged various data sources and machine learning algorithms to optimize ad spend and improve campaign performance. Fiksu's platform provided features such as audience segmentation, real-time bidding (RTB), and advanced analytics. They also offered managed services to assist clients with campaign strategy and execution.

In 2016, Fiksu was acquired by Noosphere Ventures, a global investment firm. Following the acquisition, the Fiksu platform and services were integrated into other Noosphere Ventures portfolio companies. While the Fiksu brand is less prominent now, its technology and expertise have contributed to the evolution of mobile advertising. The company's focus on data-driven performance marketing and programmatic advertising played a significant role in shaping the mobile app ecosystem.