Fancy (Twice song)

"Fancy" is a song recorded and performed by South Korean girl group Twice, released on April 22, 2019, as the lead single from their seventh extended play (EP), Fancy You. The song represents a stylistic shift for Twice, moving away from their typically bright and cute concepts towards a more mature and sophisticated image.

Background and Release: "Fancy" marked a deliberate attempt by Twice to evolve their musical style. Prior to its release, the group was known for bubblegum pop songs with infectious hooks and youthful themes. "Fancy" aimed to showcase a more refined and mature aesthetic, both visually and sonically. The song was promoted extensively through music shows, variety appearances, and online content.

Composition: "Fancy" is a pop song with elements of trap and moombahton. It features a catchy melody and incorporates synthesizer sounds and a driving beat. The lyrics express a growing attraction and a desire for a deeper connection, departing from the more innocent and straightforward love songs of their earlier work.

Music Video: The accompanying music video for "Fancy" further solidified the group's image transformation. The visuals are vibrant and feature sleek choreography, bold fashion choices, and a darker color palette compared to their previous releases.

Commercial Performance: "Fancy" was a commercial success, topping domestic music charts in South Korea. It also performed well internationally, further solidifying Twice's global popularity. The song's music video surpassed 100 million views on YouTube within a month of its release, highlighting its widespread appeal.

Critical Reception: "Fancy" received generally positive reviews from critics, who praised the song's catchiness, its mature sound, and Twice's successful transition into a new musical direction. Some critics also noted the song's impact on K-pop trends, as other groups began to explore similar stylistic shifts.

Legacy: "Fancy" is considered a pivotal song in Twice's discography, representing a turning point in their artistic development. It demonstrated their ability to adapt and experiment with different genres and concepts, solidifying their position as one of the leading girl groups in K-pop. The song continues to be popular among fans and is often cited as one of their most iconic releases.