Duke blue

Duke blue is a specific shade of blue, officially designated Pantone 287, closely associated with Duke University. It serves as the primary color for the university's athletic teams, academic regalia, and institutional branding. The color is a rich, deep blue, not a light or pastel blue.

Its adoption dates back to the late 19th century and is attributed to suggestions made during the founding years of Trinity College (later Duke University) by its students. While the precise origins are debated, the color's association with royalty and tradition played a role in its selection.

Duke blue is a registered trademark of Duke University and is protected for use in connection with its goods and services. Unauthorized commercial use of the color associated with Duke University is prohibited. The university actively manages its branding and maintains specific color standards for consistent application across various media.

The color is often paired with white in Duke University's visual representation, creating a classic and recognizable aesthetic. It features prominently in the design of athletic uniforms, merchandise, publications, and the university's website.

Beyond its official use, Duke blue has permeated popular culture, often used in contexts relating to sports fandom or academic prestige. The color is readily recognized as a symbol of Duke University.