Cinema 21

Cinema 21 is one of the largest cinema chains in Indonesia. It operates under the name PT Nusantara Sejahtera Raya and is known for its extensive network of movie theaters across the Indonesian archipelago. Cinema 21 typically offers a mainstream selection of Hollywood blockbusters, Indonesian films, and occasionally films from other international markets. It often features multiple screens within a single location, allowing for a diverse range of film showings. The company is a dominant player in the Indonesian film exhibition industry, shaping moviegoing habits and influencing film distribution patterns. Cinema 21 offers various ticket options and promotions, including loyalty programs, to attract and retain customers. The chain is committed to providing a modern and comfortable moviegoing experience, with features like digital projection and comfortable seating. Over the years, Cinema 21 has evolved its format with the introduction of brands such as XXI and The Premiere, catering to different audience segments.