Bruce Larson (racing driver)

Bruce Larson is a retired American drag racer, primarily known for his achievements in Funny Car racing during the 1960s, 1970s, and 1980s. He is considered a significant figure in the history of the sport, known for his innovative approach to car design and tuning, as well as his marketing savvy.

Larson's career highlights include winning the 1969 NHRA Springnationals, the 1989 NHRA Funny Car championship, and numerous other national event wins. He often ran under the "USA-1" banner, a patriotic theme he used throughout his career. His cars were recognizable for their distinctive paint schemes and the "USA-1" branding.

Beyond his on-track success, Larson was admired for his ability to attract sponsorship and effectively promote his racing team. He was known for his meticulous attention to detail in all aspects of his operation, from engine building to public relations. Larson's contributions to the sport were recognized when he was inducted into the International Drag Racing Hall of Fame. After his racing career, he remained involved in the sport through various ventures.