Bergsala

Bergsala is a Scandinavian distributor of Nintendo products. Founded in 1976 by Albert "Abbe" Pettersson, Bergsala is headquartered in Kungsbacka, Sweden. It is known for being one of Nintendo's longest-standing and most important European partners.

Bergsala holds exclusive rights to distribute Nintendo consoles, games, and accessories in Sweden, Denmark, Norway, and Finland. They have played a key role in popularizing Nintendo products across the Nordic region for several decades.

The company's name, Bergsala, is derived from the names of the founders' children: Berg from Berith and Sala from Salve.

Bergsala also handles localized marketing and customer support for Nintendo in the Nordic countries, adapting games and marketing materials for the specific linguistic and cultural needs of the region. Their understanding of the Nordic market has been instrumental in Nintendo's sustained success there.