Bear Down

"Bear Down" is a slogan and rallying cry primarily associated with the University of Arizona. It is deeply ingrained in the university's culture and is used to express perseverance, determination, and a never-give-up attitude, particularly in the face of adversity.

The origin of the phrase is traced back to John "Button" Salmon, the University of Arizona's student body president and quarterback of the football team in 1926. Severely injured in a car accident that season, Salmon's last words to his coach, J.F. "Pop" McKale, were reportedly "Tell them, tell the team to Bear Down." Salmon succumbed to his injuries soon after.

In the aftermath of Salmon's death, "Bear Down" became a symbol of resilience and commitment for the football team and the university as a whole. It transitioned from a simple rallying cry to a deeply cherished motto embodying the spirit of the institution.

The phrase is widely used throughout the University of Arizona community. It can be found on merchandise, in university publications, and is often shouted during sporting events. "Bear Down, Arizona!" is a common cheer. Beyond athletics, it also represents the University's commitment to academic excellence, community service, and overcoming challenges in all areas of endeavor. It symbolizes the unwavering spirit and dedication of the students, faculty, alumni, and supporters of the University of Arizona.