Barclay (cigarette)

Barclay was a brand of cigarette manufactured by Brown & Williamson Tobacco Corporation (later acquired by R.J. Reynolds Tobacco Company). Introduced in the early 1980s, Barclay cigarettes were notable for their unique filter design, which Brown & Williamson marketed as delivering ultra-low tar and nicotine levels.

The filter technology, known as the "Actron" filter, utilized a series of longitudinal channels designed to dilute the smoke with air. While advertised as offering a reduced risk compared to traditional cigarettes, the Barclay brand faced controversy and scrutiny.

Critics argued that the Actron filter's design allowed smokers to compensate for the low tar delivery by unconsciously inhaling more intensely, effectively negating the intended benefits. Studies conducted by independent researchers and organizations, including the American Medical Association, questioned the accuracy of the tar and nicotine ratings reported by the Federal Trade Commission (FTC) for Barclay cigarettes. These studies suggested that smokers often received significantly higher levels of tar and nicotine than indicated by the official ratings.

Due to the controversy and questions surrounding the accuracy of its tar and nicotine delivery, Barclay cigarettes were eventually discontinued in the United States. The brand's history highlights the complexities and challenges in regulating tobacco products and communicating accurate information about their health effects.