Aha! (company)

Aha! is a product management software company based in Menlo Park, California. Founded in 2013 by Brian de Haaff and Chris Waters, Aha! offers a suite of tools designed to help product managers define strategy, manage roadmaps, and prioritize features.

The company's flagship product, Aha! Roadmaps, provides a platform for visualizing product strategy, aligning teams, and communicating plans. This includes features for setting goals, defining initiatives, creating releases, and tracking progress. Aha! Ideas is another product offering focused on collecting and managing customer feedback, market research, and employee suggestions to inform product development decisions.

Aha! distinguishes itself through its focus on strategic product management and its strong emphasis on customer support and responsiveness. The company has received recognition for its company culture and has consistently been listed as a top workplace. Aha! primarily targets product managers, product owners, and other stakeholders involved in product development and strategy across various industries.