YouNow

YouNow is a live streaming social video platform where users broadcast and interact with a live audience. Launched in 2011, it allows individuals to create their own live channels and engage with viewers in real-time through comments, challenges, and gifts. The platform is primarily used by young people to showcase their talents, build communities, and connect with others. YouNow's revenue model is based on virtual gifts and subscriptions that viewers can purchase and send to broadcasters to show their support. Popular categories include music, gaming, vlogging, and creative arts. YouNow has evolved over time, adapting its features and content moderation policies to meet the demands of its growing user base and the evolving landscape of online social media. The platform emphasizes interaction and community building, differentiating itself from other streaming services primarily focused on pre-recorded content.